5 Self-Mailers That Help You Stretch Your Budget

  • Sep 23, 2022

Everyone wants to save money. But we also wish for success. So how do we achieve both?

Self-mailers are the answer. It's a tried-and-true method of marketing that gets readership and results.

Research shows that mail is one of the most effective ways to connect with customers personally. The options are endless, and they are read more often than an email.

When physical mail goes into your mailbox, you know it's intended for you, and you take notice. One benefit of a self-mailer over a traditional envelope is that a self-mailer can be creatively designed with attention-grabbing text and images.

Direct mail achieves a 3.7% response rate with a house list and a 1.0% response rate with a prospect list. Compare that to: Mobile 0.2%; Email 0.1% for a Prospect list and 0.1% for House/Total list; Social Media 0.1%; Paid Search 0.1%; Display Advertising 0.02%.

5 Self-Mailers That Help You Stretch Your Budget

1. Newsletters

Newsletters hold essential information about your business and how you can help your clients. In addition, it allows space for articles on several things.

Make your newsletter monthly, and people look forward to seeing it in the mail and reading it.

Keep your reader in mind, however. Don't just tell what is new at your business. Instead, show them how important it is to do business with you. And include a call-to-action, so they know how to get a hold of you.

Also, incorporate your logo, pictures, graphics, and white space. But don't pack it too full.

2. Postcards

These clever little items let you transfer a thought or solution to your customers. Use it as a teaser, announcing that something big is coming. Or use it to promote a new item.

Show a picture of how it helps your customer, rather than just a shiny item. Use a standard size or extra-large postcard.

Either way, it's a quick read and will capture your client's attention.

3. Brochures

Use these comprehensive pieces in the mail, around town, or wherever you do business. They are perfect for trade shows as well. These are easy to take with and affordable to mail.

People look at brochures containing pertinent information, attractive pictures, and graphics. The text is usually broken up by panel and allows for an easy read.

Always include your logo and a call-to-action so that guests will contact you.

4. Tri-Fold Mailer

Try a tri-fold mailer to get optimal results while saving money. These are typically six panels that open up to be an oversized postcard about 6" X 11."

These are great for promoting sales, adding coupons, and a tear-off business card.

5. 6-Fold Mailer

These are similar to the tri-fold but with a little more space. Again, you can use these mailers vertically or horizontally.

Self-mailers are creative and get noticed. 

 

We're here to help you create your next budget-friendly, eye-catching self-mailer. Contact us today to get started!


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  • Tags: Direct, Mail, Marketing, Postcard, Mailer, response, rate, consumer, advertising