5 Main Differences Between Print and Online Graphic Design
Feb 03
Graphic design is critical in making marketing effective. But, unfortunately, you can't just take one well-designed piece and transfer it to another form of advertising. It just doesn't work that way...
Continue Reading6 Top Ways to Promote Your Brand Via Word of Mouth
Jan 27
You want the word out…the good word! But how does that happen organically? Sometimes it takes some help to brand your business and get word-of-mouth advertising. There are so many things you c...
Continue Reading5 Ways to Use Personalization in Print Marketing to Get Noticed by Your Customers
Jan 24
Using print marketing is a great way to get your company’s name out there and let customers know what services you offer. But what if there was a way to increase the effectiveness of your print...
Continue ReadingHow SEO and Print Work Together (Plus 3 Ways to Improve Your Site's Ranking)
Jan 20
The purpose of search engine optimization (SEO) is to get your website to the top of Google’s search engine. The higher up your business is, the easier it will be for potential clients to find...
Continue Reading5 Graphic Design Trends to Look Out for in 2023
Dec 20, 2022
2023 is just around the corner, and a new year comes with new graphic design trends. Graphic design matters because it captures the attention of your audience, aids in memory, and influences the con...
Continue Reading4 Tips for Getting More People to See Your Direct Mail
Dec 13, 2022
Direct mail is naturally advantageous when getting people to notice your business. 85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. How...
Continue Reading7 Print Marketing Ideas to Boost Holiday Sales
Dec 09, 2022
The holidays are a busy time of year for you and your customers, but print marketing has the power to get you noticed and boost sales. How do you accomplish this? Here are seven ways to use print mar...
Continue Reading8 Common Design Mistakes To Avoid in Print Marketing
Dec 02, 2022
There is much room for creativity in graphic design for print marketing. However, if you aren't a graphic designer, there are some definite no-nos you want to avoid in order to create a visually com...
Continue Reading6 Steps to Find Your Print Marketing Target Audience
Nov 30, 2022
When you advertise, you need to know your target audience. And the same is true in print marketing. A target market is the set of consumers that a company plans to sell to or reach with marketing act...
Continue Reading7 Top Tips to Get Creative With Offline Marketing
Nov 22, 2022
How do you maximize your investment in marketing? Utilize unique offline marketing techniques to get people's attention! There are countless ideas for getting inspired with offline marketing, from ...
Continue Reading9 Solid Ways to Combine Digital and Print to Boost Your Campaign
Nov 16, 2022
Contrary to popular opinion, print is not dead, and it remains an integral part of marketing and advertising. Today, you can't rely solely on digital ads to increase customer traffic. Likewise, you ...
Continue ReadingHow to Use Color to Impact Holiday Campaigns
Nov 11, 2022
When you think of the holidays, what colors come to mind? Red, green, white, or maybe even blue and gold. These festive colors can evoke emotions from consumers by drawing them to colors they might n...
Continue Reading6 Automation Tips for Your Small Business
Nov 08, 2022
Automation has helped many small businesses become much more fluid and, in turn, succeed. Automation has become one of the keys to success: nearly 80% of top-performing companies have used marketing ...
Continue ReadingWhy You Should Be Having More Fun at Work
Nov 05, 2022
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...
Continue Reading5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work)
Nov 01, 2022
In its simplest form, a call to action tells the recipient to buy now. However, sometimes saying, "buy now!" won't be quite as effective as an alternative, more creative strategy. Below are some t...
Continue Reading6 Ways to Engage Your Audience With Interactive Print Marketing
Oct 31, 2022
Interactive print marketing allows more engagement from the receiver, upping retention. Interactive print marketing is any print that allows engagement beyond reading from the user. It can have digi...
Continue Reading5 Entrepreneur Tips You Need to Know
Oct 24, 2022
Being an entrepreneur is challenging. In fact, 20% of small businesses fail within the first year. The world of business can be competitive and cutthroat. Follow these five tips to prepare yourself f...
Continue Reading5 Top Reasons Tracking Metrics is Vital
Sep 20, 2022
You stress over minor details. You plan. You delegate. You edit. You design. Then you execute. Your marketing deserves to be read and digested. But how do you know how effective it is? That's where t...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Sep 08, 2022
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...
Continue Reading5 Do's and 3 Don’ts of Print Marketing
Aug 26, 2022
We all know how much the internet is used today, but some people forget that print marketing still works wonders. The Do’s of Print Marketing 1. Do update your logo. Make sure your logo is up...
Continue ReadingCustomer Service Excellence for Team Members
Aug 23, 2022
Excellent customer service is an essential aspect of your most valuable asset: your customers. Customer service is so vital that it can be a powerful competitive advantage. 70% of Americans have spen...
Continue ReadingHow to Keep Up With Direct Mail Trends
Aug 19, 2022
As we march through 2022, many businesses are left wondering if direct mail marketing is still a trend, if it is worth it, and if their business is missing out by not implementing this form of marketi...
Continue ReadingWord-of-Mouth Marketing: What is it, and How Does it Benefit Your Business?
Aug 16, 2022
Since the introduction of social media, word-of-mouth marketing has dramatically increased. Before the internet, someone would tell a friend or two if they had a good experience. Today, if they have ...
Continue ReadingAdvanced Leadership Skills for Managers
Aug 05, 2022
Managers can make or break the workplace atmosphere, seeping into a company’s outputs. Unfortunately, good management can sometimes be hard to find. Poor management costs $7 trillion globally,...
Continue ReadingTop 3 Reasons Small Businesses Should Consider Offline Marketing
Aug 02, 2022
Jingles used to incorporate business phone numbers quite frequently. But now, we direct people to our websites or a physical address. Sure, things have changed, but it’s still advertising. We s...
Continue Reading5 Essential Skills for Professionals
Jul 29, 2022
To be successful, you need dedication, determination, and hard work. You also need some up-to-date skills. Below are the Top 5 skills for professionals. 5 Essential Skills for Professionals 1. Soft ...
Continue Reading10 Tips to Increase Productivity as a Busy Entrepreneur
Jul 26, 2022
Productivity is a critical factor in being successful. Although it would be nice to have our goals reached by relaxing at home all day, there is a rewarding feeling of achievement knowing that effort...
Continue Reading7 Advertising Basics for Small Business Owners
Jul 24, 2022
With many advertising options, billboards, websites, direct mail, etc., it can prove challenging to advertise effectively. Still, there are guides to lead you down the right promotional path for small...
Continue Reading9 Productivity Tips for Business Owners
Jul 19, 2022
Are you busy unnecessarily? Are there ways to become more productive and skip some small steps? Let’s take a look. 9 Productivity Tips for Business Owners 1. Outsource. Some things seem impor...
Continue Reading7 Best Tips for Social Media Calendars
Jul 13, 2022
Using both printed pieces and online outreaches is needed to be successful in business. An effective and efficient social media calendar will make all the difference when adding social media to your ...
Continue ReadingBreaking Down the Buyer's Journey
Jul 12, 2022
The buyer’s journey lays out the process the buyer takes when buying a product or service. Understanding this journey allows you to be better prepared to meet your customer’s needs each st...
Continue Reading4 Print Marketing Materials to Increase Your Sales
Jul 01, 2022
Print marketing is a valuable tool to increase your sales. It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds...
Continue Reading5 Key Trends in Direct Mail for 2022
Jun 28, 2022
In a world of online and virtual marketing, direct mail promotions are still going strong. According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, wh...
Continue Reading5 Key Customer Service Skills and How to Develop Them
Jun 28, 2022
Above and beyond customer service leaves customers satisfied and impressed. Customer service is essential for many clients in determining their overall satisfaction with your company. Most customers...
Continue Reading7 Direct Mail Strategies Based on Social Media
Jun 22, 2022
Direct mail has been around for as long as businesses have been around. Still, social media is relatively new in our world. With that said, there are some things to learn from social media when produ...
Continue ReadingHow to Prevent Entrepreneurial Burnout
Jun 20, 2022
Tait Shanafelt, MD, was a senior resident at the University of Washington in 2000, and he witnessed incredible burnout among interns. He did a study to examine burnout trends among medical residents....
Continue ReadingBrand Your Business with Consistency
Jun 14, 2022
We all want to be remembered, and those who succeed know one thing: Consistency is the key. “A report from Forrester says that 95% of customers use three or more channels to connect with a comp...
Continue ReadingTop Offline Marketing Tips in 2022
Jun 13, 2022
The digital marketing age has become an essential component of any company’s marketing strategy. Since much of the world has moved online, search ads, blog content, email newsletters, and socia...
Continue Reading5 Tips for Effective Product Packaging
Jun 07, 2022
Product packaging can be just as important as your product. The packaging is what the potential consumer sees, influencing their purchasing decision. In fact, 72% of Americans say the product packagi...
Continue Reading7 Facts About Offline Marketing You Probably Didn't Know
Jun 03, 2022
Offline marketing consists of advertising conducted through traditional offline media, including billboards, print, and in-person events. Although conventional advertising methods like these are all a...
Continue Reading8 Tips for Creating an Effective Business Card
Jun 02, 2022
Business cards are a business staple. These affordable and portable cards allow you to share information with prospective clients and business owners to make a good impression and expand your custome...
Continue Reading7 Top Design Decisions Direct Marketing and Web Designers Share
May 23, 2022
You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisio...
Continue ReadingImprint Everything: A Guide to Printing Methods
May 17, 2022
Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...
Continue Reading7 Ideas for Combining Offline and Online Marketing
May 17, 2022
In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact. And it’s also about teamwork in marketing—using online ...
Continue ReadingWhy Direct Mail is Irreplaceable
May 13, 2022
Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul. Recent studies show that direct mail’s average response r...
Continue ReadingPrint Marketing: 8 Benefits to Leverage in Your Business
May 10, 2022
You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business. 1. Print mark...
Continue Reading7 Reasons to Use Print
May 06, 2022
You might think of Twitter, Facebook, and email when you think of marketing. But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’...
Continue ReadingThe 7 Stage Employee Life Cycle
May 03, 2022
Understanding the employee life cycle will help you support your employees throughout their entire time with your company. It will also better help you to mitigate turnover risk, which can be costly. ...
Continue Reading10 Ways Print Marketing Earns Repeat Customers
Apr 29, 2022
Loyal customers are extremely valuable. A 2% increase in customer retention has the same effect profit-wise as cutting costs by 10%, according to the book Leading on the Edge of Chaos. Below are 10 ...
Continue Reading10 Direct Mail Myths Debunked
Apr 26, 2022
Myths can sidetrack your marketing efforts and keep you spinning your wheels. Be on the lookout for these common misconceptions regarding direct mail. Direct Mail Myths Debunked 1. Direct Mail is De...
Continue ReadingCreating a Successful Experience for Your Remote Team
Apr 19, 2022
According to a recent global study by Logitech, more than 43% of employees are expected to work from home part or full time. Certainly, hybrid work environments are here to stay. And with the increase...
Continue ReadingDirect Mail is Not Failing. Here's Why.
Apr 18, 2022
Direct mail is king in advertising. It’s direct, in your hands, and grabs attention right away. There’s no cold calling, knocking on doors, or guessing if your direct mail made into your ...
Continue ReadingHow to Become a Mentor
Apr 12, 2022
A mentor can genuinely help another person achieve success. If you have been in the business world for a while and are a trusted leader, you might be a great candidate for being a mentor. What is a...
Continue ReadingWhat Millennials Want (And How to Work With Them)
Sep 30, 2021
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...
Continue ReadingHow to Manage the Workload of a Leader
Aug 18, 2021
We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...
Continue ReadingHow One Hour Can Determine Your Success
Aug 04, 2021
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Jul 01, 2020
Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a bett...
Continue ReadingLanyards: Everything You Need to Know
Jun 03, 2020
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...
Continue ReadingGraphic Design Terms Everyone Should Know
Apr 06, 2020
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...
Continue ReadingYour Guide to Promotional Shirts
Mar 09, 2020
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...
Continue Reading5 Tips for Boosting Social Media Engagement
Feb 24, 2020
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
Jan 26, 2020
If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Sep 06, 2019
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
Continue ReadingHow to Work Smarter, Not Harder
Mar 20, 2019
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...
Continue ReadingYour Brand Is Your Business - Market It!
Feb 06, 2019
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue Reading3 Things Every Busy Professional Needs
Jan 09, 2019
If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Oct 30, 2018
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingGraphic Design Terms Everyone Should Know
Oct 16, 2018
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...
Continue Reading4 Ways to Improve Communication
Sep 18, 2018
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...
Continue Reading