5 Main Differences Between Print and Online Graphic Design

Feb 03

Graphic design is critical in making marketing effective. But, unfortunately, you can't just take one well-designed piece and transfer it to another form of advertising. It just doesn't work that way...

6 Top Ways to Promote Your Brand Via Word of Mouth

Jan 27

You want the word out…the good word! But how does that happen organically? Sometimes it takes some help to brand your business and get word-of-mouth advertising. There are so many things you c...

5 Ways to Use Personalization in Print Marketing to Get Noticed by Your Customers

Jan 24

Using print marketing is a great way to get your company’s name out there and let customers know what services you offer. But what if there was a way to increase the effectiveness of your print...

How SEO and Print Work Together (Plus 3 Ways to Improve Your Site's Ranking)

Jan 20

The purpose of search engine optimization (SEO) is to get your website to the top of Google’s search engine. The higher up your business is, the easier it will be for potential clients to find...

5 Graphic Design Trends to Look Out for in 2023

Dec 20, 2022

2023 is just around the corner, and a new year comes with new graphic design trends. Graphic design matters because it captures the attention of your audience, aids in memory, and influences the con...

4 Tips for Getting More People to See Your Direct Mail

Dec 13, 2022

Direct mail is naturally advantageous when getting people to notice your business. 85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. How...

7 Print Marketing Ideas to Boost Holiday Sales

Dec 09, 2022

The holidays are a busy time of year for you and your customers, but print marketing has the power to get you noticed and boost sales. How do you accomplish this? Here are seven ways to use print mar...

8 Common Design Mistakes To Avoid in Print Marketing

Dec 02, 2022

There is much room for creativity in graphic design for print marketing. However, if you aren't a graphic designer, there are some definite no-nos you want to avoid in order to create a visually com...

6 Steps to Find Your Print Marketing Target Audience

Nov 30, 2022

When you advertise, you need to know your target audience. And the same is true in print marketing. A target market is the set of consumers that a company plans to sell to or reach with marketing act...

7 Top Tips to Get Creative With Offline Marketing

Nov 22, 2022

How do you maximize your investment in marketing? Utilize unique offline marketing techniques to get people's attention! There are countless ideas for getting inspired with offline marketing, from ...

9 Solid Ways to Combine Digital and Print to Boost Your Campaign

Nov 16, 2022

Contrary to popular opinion, print is not dead, and it remains an integral part of marketing and advertising. Today, you can't rely solely on digital ads to increase customer traffic. Likewise, you ...

How to Use Color to Impact Holiday Campaigns

Nov 11, 2022

When you think of the holidays, what colors come to mind? Red, green, white, or maybe even blue and gold. These festive colors can evoke emotions from consumers by drawing them to colors they might n...

6 Automation Tips for Your Small Business

Nov 08, 2022

Automation has helped many small businesses become much more fluid and, in turn, succeed. Automation has become one of the keys to success: nearly 80% of top-performing companies have used marketing ...

Why You Should Be Having More Fun at Work

Nov 05, 2022

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work)

Nov 01, 2022

In its simplest form, a call to action tells the recipient to buy now. However, sometimes saying, "buy now!" won't be quite as effective as an alternative, more creative strategy. Below are some t...

6 Ways to Engage Your Audience With Interactive Print Marketing

Oct 31, 2022

Interactive print marketing allows more engagement from the receiver, upping retention. Interactive print marketing is any print that allows engagement beyond reading from the user. It can have digi...

5 Entrepreneur Tips You Need to Know

Oct 24, 2022

Being an entrepreneur is challenging. In fact, 20% of small businesses fail within the first year. The world of business can be competitive and cutthroat. Follow these five tips to prepare yourself f...

5 Top Reasons Tracking Metrics is Vital

Sep 20, 2022

You stress over minor details. You plan. You delegate. You edit. You design. Then you execute. Your marketing deserves to be read and digested. But how do you know how effective it is? That's where t...

How Promo Products Can Make a Lasting Impression

Sep 08, 2022

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

5 Do's and 3 Don’ts of Print Marketing

Aug 26, 2022

We all know how much the internet is used today, but some people forget that print marketing still works wonders. The Do’s of Print Marketing 1. Do update your logo. Make sure your logo is up...

Customer Service Excellence for Team Members

Aug 23, 2022

Excellent customer service is an essential aspect of your most valuable asset: your customers. Customer service is so vital that it can be a powerful competitive advantage. 70% of Americans have spen...

How to Keep Up With Direct Mail Trends

Aug 19, 2022

As we march through 2022, many businesses are left wondering if direct mail marketing is still a trend, if it is worth it, and if their business is missing out by not implementing this form of marketi...

Word-of-Mouth Marketing: What is it, and How Does it Benefit Your Business?

Aug 16, 2022

Since the introduction of social media, word-of-mouth marketing has dramatically increased. Before the internet, someone would tell a friend or two if they had a good experience. Today, if they have ...

Advanced Leadership Skills for Managers

Aug 05, 2022

Managers can make or break the workplace atmosphere, seeping into a company’s outputs. Unfortunately, good management can sometimes be hard to find. Poor management costs $7 trillion globally,...

Top 3 Reasons Small Businesses Should Consider Offline Marketing

Aug 02, 2022

Jingles used to incorporate business phone numbers quite frequently. But now, we direct people to our websites or a physical address. Sure, things have changed, but it’s still advertising. We s...

5 Essential Skills for Professionals

Jul 29, 2022

To be successful, you need dedication, determination, and hard work. You also need some up-to-date skills. Below are the Top 5 skills for professionals. 5 Essential Skills for Professionals 1. Soft ...

10 Tips to Increase Productivity as a Busy Entrepreneur

Jul 26, 2022

Productivity is a critical factor in being successful. Although it would be nice to have our goals reached by relaxing at home all day, there is a rewarding feeling of achievement knowing that effort...

7 Advertising Basics for Small Business Owners

Jul 24, 2022

With many advertising options, billboards, websites, direct mail, etc., it can prove challenging to advertise effectively. Still, there are guides to lead you down the right promotional path for small...

9 Productivity Tips for Business Owners

Jul 19, 2022

Are you busy unnecessarily? Are there ways to become more productive and skip some small steps? Let’s take a look. 9 Productivity Tips for Business Owners 1. Outsource. Some things seem impor...

7 Best Tips for Social Media Calendars

Jul 13, 2022

Using both printed pieces and online outreaches is needed to be successful in business. An effective and efficient social media calendar will make all the difference when adding social media to your ...

Breaking Down the Buyer's Journey

Jul 12, 2022

The buyer’s journey lays out the process the buyer takes when buying a product or service. Understanding this journey allows you to be better prepared to meet your customer’s needs each st...

4 Print Marketing Materials to Increase Your Sales

Jul 01, 2022

Print marketing is a valuable tool to increase your sales. It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds...

5 Key Trends in Direct Mail for 2022

Jun 28, 2022

In a world of online and virtual marketing, direct mail promotions are still going strong. According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, wh...

5 Key Customer Service Skills and How to Develop Them

Jun 28, 2022

Above and beyond customer service leaves customers satisfied and impressed. Customer service is essential for many clients in determining their overall satisfaction with your company. Most customers...

7 Direct Mail Strategies Based on Social Media

Jun 22, 2022

Direct mail has been around for as long as businesses have been around. Still, social media is relatively new in our world. With that said, there are some things to learn from social media when produ...

How to Prevent Entrepreneurial Burnout

Jun 20, 2022

Tait Shanafelt, MD, was a senior resident at the University of Washington in 2000, and he witnessed incredible burnout among interns. He did a study to examine burnout trends among medical residents....

Brand Your Business with Consistency

Jun 14, 2022

We all want to be remembered, and those who succeed know one thing: Consistency is the key. “A report from Forrester says that 95% of customers use three or more channels to connect with a comp...

Top Offline Marketing Tips in 2022

Jun 13, 2022

The digital marketing age has become an essential component of any company’s marketing strategy. Since much of the world has moved online, search ads, blog content, email newsletters, and socia...

5 Tips for Effective Product Packaging

Jun 07, 2022

Product packaging can be just as important as your product. The packaging is what the potential consumer sees, influencing their purchasing decision. In fact, 72% of Americans say the product packagi...

7 Facts About Offline Marketing You Probably Didn't Know

Jun 03, 2022

Offline marketing consists of advertising conducted through traditional offline media, including billboards, print, and in-person events. Although conventional advertising methods like these are all a...

8 Tips for Creating an Effective Business Card

Jun 02, 2022

Business cards are a business staple. These affordable and portable cards allow you to share information with prospective clients and business owners to make a good impression and expand your custome...

7 Top Design Decisions Direct Marketing and Web Designers Share

May 23, 2022

You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisio...

Imprint Everything: A Guide to Printing Methods

May 17, 2022

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

7 Ideas for Combining Offline and Online Marketing

May 17, 2022

In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact. And it’s also about teamwork in marketing—using online ...

Why Direct Mail is Irreplaceable

May 13, 2022

Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul. Recent studies show that direct mail’s average response r...

Print Marketing: 8 Benefits to Leverage in Your Business

May 10, 2022

You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business. 1. Print mark...

7 Reasons to Use Print

May 06, 2022

You might think of Twitter, Facebook, and email when you think of marketing. But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’...

The 7 Stage Employee Life Cycle

May 03, 2022

Understanding the employee life cycle will help you support your employees throughout their entire time with your company. It will also better help you to mitigate turnover risk, which can be costly. ...

10 Ways Print Marketing Earns Repeat Customers

Apr 29, 2022

Loyal customers are extremely valuable. A 2% increase in customer retention has the same effect profit-wise as cutting costs by 10%, according to the book Leading on the Edge of Chaos. Below are 10 ...

10 Direct Mail Myths Debunked

Apr 26, 2022

Myths can sidetrack your marketing efforts and keep you spinning your wheels. Be on the lookout for these common misconceptions regarding direct mail. Direct Mail Myths Debunked 1. Direct Mail is De...

Creating a Successful Experience for Your Remote Team

Apr 19, 2022

According to a recent global study by Logitech, more than 43% of employees are expected to work from home part or full time. Certainly, hybrid work environments are here to stay. And with the increase...

Direct Mail is Not Failing. Here's Why.

Apr 18, 2022

Direct mail is king in advertising. It’s direct, in your hands, and grabs attention right away. There’s no cold calling, knocking on doors, or guessing if your direct mail made into your ...

How to Become a Mentor

Apr 12, 2022

A mentor can genuinely help another person achieve success. If you have been in the business world for a while and are a trusted leader, you might be a great candidate for being a mentor. What is a...

What Millennials Want (And How to Work With Them)

Sep 30, 2021

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

How to Manage the Workload of a Leader

Aug 18, 2021

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

How One Hour Can Determine Your Success

Aug 04, 2021

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

Giving Back: The Importance of Corporate Social Responsibility

Jul 01, 2020

Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a bett...

Lanyards: Everything You Need to Know

Jun 03, 2020

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

Graphic Design Terms Everyone Should Know

Apr 06, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

Your Guide to Promotional Shirts

Mar 09, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

5 Tips for Boosting Social Media Engagement

Feb 24, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

5 Simple Tips to Organize and Run Effective Meetings

Jan 26, 2020

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

6 Things You're Missing Out on by Not Using Promotional Products

Sep 06, 2019

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

How to Work Smarter, Not Harder

Mar 20, 2019

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

Your Brand Is Your Business - Market It!

Feb 06, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

3 Things Every Busy Professional Needs

Jan 09, 2019

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

16 Ways Color Affects Your Branding and Marketing

Oct 30, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

Graphic Design Terms Everyone Should Know

Oct 16, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

4 Ways to Improve Communication

Sep 18, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...