Imprint Everything: A Guide to Printing Methods

2 days ago

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

7 Ideas for Combining Offline and Online Marketing

2 days ago

In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact. And it’s also about teamwork in marketing—using online ...

Why Direct Mail is Irreplaceable

May 13

Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul. Recent studies show that direct mail’s average response r...

Print Marketing: 8 Benefits to Leverage in Your Business

May 10

You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business. 1. Print mark...

7 Reasons to Use Print

May 06

You might think of Twitter, Facebook, and email when you think of marketing. But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’...

The 7 Stage Employee Life Cycle

May 03

Understanding the employee life cycle will help you support your employees throughout their entire time with your company. It will also better help you to mitigate turnover risk, which can be costly. ...

10 Ways Print Marketing Earns Repeat Customers

Apr 29

Loyal customers are extremely valuable. A 2% increase in customer retention has the same effect profit-wise as cutting costs by 10%, according to the book Leading on the Edge of Chaos. Below are 10 ...

10 Direct Mail Myths Debunked

Apr 26

Myths can sidetrack your marketing efforts and keep you spinning your wheels. Be on the lookout for these common misconceptions regarding direct mail. Direct Mail Myths Debunked 1. Direct Mail is De...

Creating a Successful Experience for Your Remote Team

Apr 19

According to a recent global study by Logitech, more than 43% of employees are expected to work from home part or full time. Certainly, hybrid work environments are here to stay. And with the increase...

Direct Mail is Not Failing. Here's Why.

Apr 18

Direct mail is king in advertising. It’s direct, in your hands, and grabs attention right away. There’s no cold calling, knocking on doors, or guessing if your direct mail made into your ...

How to Become a Mentor

Apr 12

A mentor can genuinely help another person achieve success. If you have been in the business world for a while and are a trusted leader, you might be a great candidate for being a mentor. What is a...

What Millennials Want (And How to Work With Them)

Sep 30, 2021

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

How to Manage the Workload of a Leader

Aug 18, 2021

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

How One Hour Can Determine Your Success

Aug 04, 2021

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

Giving Back: The Importance of Corporate Social Responsibility

Jul 01, 2020

Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a bett...

Lanyards: Everything You Need to Know

Jun 03, 2020

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

Graphic Design Terms Everyone Should Know

Apr 06, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

Your Guide to Promotional Shirts

Mar 09, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

5 Tips for Boosting Social Media Engagement

Feb 24, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

5 Simple Tips to Organize and Run Effective Meetings

Jan 26, 2020

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

6 Things You're Missing Out on by Not Using Promotional Products

Sep 06, 2019

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

How to Work Smarter, Not Harder

Mar 20, 2019

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

Your Brand Is Your Business - Market It!

Feb 06, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

3 Things Every Busy Professional Needs

Jan 09, 2019

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

16 Ways Color Affects Your Branding and Marketing

Oct 30, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

Graphic Design Terms Everyone Should Know

Oct 16, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

4 Ways to Improve Communication

Sep 18, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...