How to Do a Direct Mail Marketing Campaign on a Budget

20 hours ago

Even with a tight budget, you can still run a direct mail marketing campaign with a great return on investment (ROI). If you focus your campaign, design the mail well, and perfect your mailing list, ...

7 Special Day-Themed Direct Mail Campaign Ideas for Winter and Spring

Jan 19

Research shows customers are more likely to buy when you get creative with ‘special’ day-themed promotions. Winter and spring are full of international and national holidays, like the sev...

6 Ways to Combine Print and Email Marketing

Jan 17

What does your marketing plan look like? Does it include print marketing? What about email marketing? An approach that combines print and digital marketing, like email, is best to get optimal result...

3 Tips for Using Behavioral Science to Increase Direct Mail Response

Jan 06

Regardless of how you look at it, direct mail marketing isn't just successful - it's positively thriving. According to a recent study, approximately 73% of consumers say they prefer to be con...

Effectively Engaging With Customers Using Direct Mail

Jan 03

In today’s tech-savvy world, it might be easy to assume that the best way to catch the attention of your potential customers is through digital ads. In reality, according to Marketing Sher...

4 Tips for Getting More People to See Your Direct Mail

Dec 13, 2022

Direct mail is naturally advantageous when getting people to notice your business. 85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. How...

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

Dec 06, 2022

We're proud to inform you that the reports of the supposed death of direct mail have been, as Mark Twain once said, "greatly exaggerated." Not only is direct mail just as effective as it ever was - i...

4 Things Your Direct Mail Piece Needs to Convert

Nov 04, 2022

Direct mail is a simple, cost-efficient way to reach your target market. The response rates for direct mail are about five to nine times higher than other advertising channels. However, five to nine...

Extraordinary Marketing: How Your Marketing Can Make an Impact Anywhere

Oct 12, 2022

Marketing has a powerful impact on your business. Marketing matches your business with potential customers around the world, increasing sales. Business owners know the power of marketing, which is wh...

5 Top Reasons Tracking Metrics is Vital

Sep 20, 2022

You stress over minor details. You plan. You delegate. You edit. You design. Then you execute. Your marketing deserves to be read and digested. But how do you know how effective it is? That's where t...

5 Best Ways to Combine Print and Social Media

Sep 16, 2022

Print and social media go hand in hand. Promoting your business online is great because it doesn’t cost much and helps track customers. But people still shop at stores and go to companies in t...

How to Keep Up With Direct Mail Trends

Aug 19, 2022

As we march through 2022, many businesses are left wondering if direct mail marketing is still a trend, if it is worth it, and if their business is missing out by not implementing this form of marketi...

Top 3 Reasons Small Businesses Should Consider Offline Marketing

Aug 02, 2022

Jingles used to incorporate business phone numbers quite frequently. But now, we direct people to our websites or a physical address. Sure, things have changed, but it’s still advertising. We s...

7 Advertising Basics for Small Business Owners

Jul 24, 2022

With many advertising options, billboards, websites, direct mail, etc., it can prove challenging to advertise effectively. Still, there are guides to lead you down the right promotional path for small...

4 Print Marketing Materials to Increase Your Sales

Jul 01, 2022

Print marketing is a valuable tool to increase your sales. It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds...

5 Key Trends in Direct Mail for 2022

Jun 28, 2022

In a world of online and virtual marketing, direct mail promotions are still going strong. According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, wh...