7 Ideas for Combining Offline and Online Marketing
2 days ago
In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact. And it’s also about teamwork in marketing—using online ...
Continue ReadingWhy Direct Mail is Irreplaceable
May 13
Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul. Recent studies show that direct mail’s average response r...
Continue ReadingPrint Marketing: 8 Benefits to Leverage in Your Business
May 10
You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business. 1. Print mark...
Continue Reading7 Reasons to Use Print
May 06
You might think of Twitter, Facebook, and email when you think of marketing. But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’...
Continue ReadingTake a Hike! 6 Products to Help you in the Great Outdoors
May 03
Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far northe...
Continue Reading10 Ways Print Marketing Earns Repeat Customers
Apr 29
Loyal customers are extremely valuable. A 2% increase in customer retention has the same effect profit-wise as cutting costs by 10%, according to the book Leading on the Edge of Chaos. Below are 10 ...
Continue Reading10 Direct Mail Myths Debunked
Apr 26
Myths can sidetrack your marketing efforts and keep you spinning your wheels. Be on the lookout for these common misconceptions regarding direct mail. Direct Mail Myths Debunked 1. Direct Mail is De...
Continue ReadingBleed and Crop Marks: What Do They Mean For You?
Apr 22
If you have worked with a printing firm, you have probably heard the words “bleeds” and “crop marks” come up before. But what does that actually mean to you, the print buyer? ...
Continue ReadingDirect Mail is Not Failing. Here's Why.
Apr 18
Direct mail is king in advertising. It’s direct, in your hands, and grabs attention right away. There’s no cold calling, knocking on doors, or guessing if your direct mail made into your ...
Continue ReadingThe Benefits of Banners
Apr 05
A banner is a large piece of fabric or flag used to advertise a business by displaying a slogan, logo, symbol, or promotional offer. It is one of the oldest forms of advertising, and it is still aroun...
Continue Reading6 Products to Welcome Students Back to School
Jan 22
"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it best i...
Continue ReadingWhat Makes Gen Z Tick?
Jun 21, 2021
It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that you m...
Continue Reading6 Purr-fect Promo Products for Cat Lovers
May 24, 2021
Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets...
Continue ReadingA Quick Guide to Promotional Bags
May 10, 2021
Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...
Continue Reading6 Retro Products That Are a Blast From the Past
Nov 20, 2020
No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...
Continue ReadingGraphic Design Terms Everyone Should Know
Apr 06, 2020
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...
Continue ReadingOur Top 10 Favorite Eco-Friendly Products
Nov 16, 2019
Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...
Continue ReadingSwing, Batter! The Best MLB Promotions
Oct 19, 2019
Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way back...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Sep 06, 2019
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
Continue ReadingRelax and Unwind With These 10 Promo Products
Feb 20, 2019
Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...
Continue ReadingYour Brand Is Your Business - Market It!
Feb 06, 2019
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Oct 30, 2018
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingGraphic Design Terms Everyone Should Know
Oct 16, 2018
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...
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