5 Main Differences Between Print and Online Graphic Design
Feb 03
Graphic design is critical in making marketing effective. But, unfortunately, you can't just take one well-designed piece and transfer it to another form of advertising. It just doesn't work that way...
Continue ReadingCoated vs. Uncoated Paper Stock: Which is Best for Your Project?
Jan 31
Paper comes in all kinds of forms. Knowing the different variations of paper and when to use each will help you choose the right type for your print projects. One major decision is choosing between ...
Continue Reading5 Ways to Use Personalization in Print Marketing to Get Noticed by Your Customers
Jan 24
Using print marketing is a great way to get your company’s name out there and let customers know what services you offer. But what if there was a way to increase the effectiveness of your print...
Continue Reading7 Special Day-Themed Direct Mail Campaign Ideas for Winter and Spring
Jan 19
Research shows customers are more likely to buy when you get creative with ‘special’ day-themed promotions. Winter and spring are full of international and national holidays, like the sev...
Continue Reading6 Ways to Combine Print and Email Marketing
Jan 17
What does your marketing plan look like? Does it include print marketing? What about email marketing? An approach that combines print and digital marketing, like email, is best to get optimal result...
Continue ReadingStand Out From the Crowd With Textured Business Cards
Jan 10
Business cards are a convenient 3.5" x 2" way to share your business with prospective clients. However, with about 10 billion business cards being printed annually, finding ways to make your busines...
Continue Reading3 Top Specialty Papers for Your Print Marketing
Dec 27, 2022
Metallic, matte, recycled. If you want to create direct mail marketing that stands out from the crowd, these three types of paper are the ones you want to know about. While it might sound simple, t...
Continue Reading5 Graphic Design Trends to Look Out for in 2023
Dec 20, 2022
2023 is just around the corner, and a new year comes with new graphic design trends. Graphic design matters because it captures the attention of your audience, aids in memory, and influences the con...
Continue Reading7 Print Marketing Ideas to Boost Holiday Sales
Dec 09, 2022
The holidays are a busy time of year for you and your customers, but print marketing has the power to get you noticed and boost sales. How do you accomplish this? Here are seven ways to use print mar...
Continue ReadingHow to Create Buzz Around a Launch With Promo Products
Dec 04, 2022
So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this laun...
Continue ReadingHow to Use Color to Impact Holiday Campaigns
Nov 11, 2022
When you think of the holidays, what colors come to mind? Red, green, white, or maybe even blue and gold. These festive colors can evoke emotions from consumers by drawing them to colors they might n...
Continue Reading5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work)
Nov 01, 2022
In its simplest form, a call to action tells the recipient to buy now. However, sometimes saying, "buy now!" won't be quite as effective as an alternative, more creative strategy. Below are some t...
Continue Reading6 Ways to Engage Your Audience With Interactive Print Marketing
Oct 31, 2022
Interactive print marketing allows more engagement from the receiver, upping retention. Interactive print marketing is any print that allows engagement beyond reading from the user. It can have digi...
Continue ReadingColor Talks... Are You Listening?
Oct 28, 2022
Color, color everywhere. But what does it mean? Believe it or not, color has a lot of implied meanings, and it imparts a lot of feelings. Color meanings stem from psychological effects, biological co...
Continue Reading11 Print Products That Make Great Holiday Gifts
Oct 27, 2022
The holidays are coming, and you want to reward your clients (and possibly even your staff) with fun items that will benefit them and keep your name buzzing around. Utilizing giveaways helps people i...
Continue ReadingHow to Set Smart Goals for Your Next Social Media Campaign
Oct 21, 2022
SMART goals help you identify areas you'd like to improve and clarify your objectives for a successful social media campaign. They act as a guide to data collection and help your team know which tasks...
Continue Reading3 Tips for Choosing the Right Flyer Font
Oct 19, 2022
When putting together a flyer, sometimes the flyer font can be overlooked. But, your font plays an essential role in the overall flyer design. Depending on your choice, it holds the information bein...
Continue ReadingExtraordinary Marketing: How Your Marketing Can Make an Impact Anywhere
Oct 12, 2022
Marketing has a powerful impact on your business. Marketing matches your business with potential customers around the world, increasing sales. Business owners know the power of marketing, which is wh...
Continue ReadingTop 8 Print Marketing Design Hints
Oct 07, 2022
Designing marketing materials has much room for creativity, but you should also avoid common mistakes. If you aren't a graphic designer, you may be tempted to do your own thing, but there are some de...
Continue Reading5 Top Reasons Tracking Metrics is Vital
Sep 20, 2022
You stress over minor details. You plan. You delegate. You edit. You design. Then you execute. Your marketing deserves to be read and digested. But how do you know how effective it is? That's where t...
Continue Reading5 Best Ways to Combine Print and Social Media
Sep 16, 2022
Print and social media go hand in hand. Promoting your business online is great because it doesn’t cost much and helps track customers. But people still shop at stores and go to companies in t...
Continue Reading5 Do's and 3 Don’ts of Print Marketing
Aug 26, 2022
We all know how much the internet is used today, but some people forget that print marketing still works wonders. The Do’s of Print Marketing 1. Do update your logo. Make sure your logo is up...
Continue ReadingHow to Keep Up With Direct Mail Trends
Aug 19, 2022
As we march through 2022, many businesses are left wondering if direct mail marketing is still a trend, if it is worth it, and if their business is missing out by not implementing this form of marketi...
Continue ReadingWord-of-Mouth Marketing: What is it, and How Does it Benefit Your Business?
Aug 16, 2022
Since the introduction of social media, word-of-mouth marketing has dramatically increased. Before the internet, someone would tell a friend or two if they had a good experience. Today, if they have ...
Continue Reading6 Stuffed Animals to Cuddle Your Way to Happiness
Aug 11, 2022
Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the night...
Continue ReadingTop 3 Reasons Small Businesses Should Consider Offline Marketing
Aug 02, 2022
Jingles used to incorporate business phone numbers quite frequently. But now, we direct people to our websites or a physical address. Sure, things have changed, but it’s still advertising. We s...
Continue Reading10 Tips to Increase Productivity as a Busy Entrepreneur
Jul 26, 2022
Productivity is a critical factor in being successful. Although it would be nice to have our goals reached by relaxing at home all day, there is a rewarding feeling of achievement knowing that effort...
Continue Reading7 Advertising Basics for Small Business Owners
Jul 24, 2022
With many advertising options, billboards, websites, direct mail, etc., it can prove challenging to advertise effectively. Still, there are guides to lead you down the right promotional path for small...
Continue Reading7 Best Tips for Social Media Calendars
Jul 13, 2022
Using both printed pieces and online outreaches is needed to be successful in business. An effective and efficient social media calendar will make all the difference when adding social media to your ...
Continue ReadingBreaking Down the Buyer's Journey
Jul 12, 2022
The buyer’s journey lays out the process the buyer takes when buying a product or service. Understanding this journey allows you to be better prepared to meet your customer’s needs each st...
Continue Reading4 Print Marketing Materials to Increase Your Sales
Jul 01, 2022
Print marketing is a valuable tool to increase your sales. It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds...
Continue Reading5 Key Trends in Direct Mail for 2022
Jun 28, 2022
In a world of online and virtual marketing, direct mail promotions are still going strong. According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, wh...
Continue Reading7 Direct Mail Strategies Based on Social Media
Jun 22, 2022
Direct mail has been around for as long as businesses have been around. Still, social media is relatively new in our world. With that said, there are some things to learn from social media when produ...
Continue ReadingHow to Prevent Entrepreneurial Burnout
Jun 20, 2022
Tait Shanafelt, MD, was a senior resident at the University of Washington in 2000, and he witnessed incredible burnout among interns. He did a study to examine burnout trends among medical residents....
Continue ReadingBrand Your Business with Consistency
Jun 14, 2022
We all want to be remembered, and those who succeed know one thing: Consistency is the key. “A report from Forrester says that 95% of customers use three or more channels to connect with a comp...
Continue ReadingTop Offline Marketing Tips in 2022
Jun 13, 2022
The digital marketing age has become an essential component of any company’s marketing strategy. Since much of the world has moved online, search ads, blog content, email newsletters, and socia...
Continue Reading5 Tips for Effective Product Packaging
Jun 07, 2022
Product packaging can be just as important as your product. The packaging is what the potential consumer sees, influencing their purchasing decision. In fact, 72% of Americans say the product packagi...
Continue Reading7 Facts About Offline Marketing You Probably Didn't Know
Jun 03, 2022
Offline marketing consists of advertising conducted through traditional offline media, including billboards, print, and in-person events. Although conventional advertising methods like these are all a...
Continue Reading8 Tips for Creating an Effective Business Card
Jun 02, 2022
Business cards are a business staple. These affordable and portable cards allow you to share information with prospective clients and business owners to make a good impression and expand your custome...
Continue Reading10 Tweetable Quotes for Motivation
May 31, 2022
People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...
Continue Reading7 Top Design Decisions Direct Marketing and Web Designers Share
May 23, 2022
You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisio...
Continue Reading7 Steps to Great Packaging for Your Business
May 20, 2022
Imagine you were looking for a product, and you saw two boxes side by side…one that was plain and one that contained exciting graphics. Which one would you try? Of course, you’d pick the...
Continue Reading7 Ideas for Combining Offline and Online Marketing
May 17, 2022
In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact. And it’s also about teamwork in marketing—using online ...
Continue ReadingWhy Direct Mail is Irreplaceable
May 13, 2022
Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul. Recent studies show that direct mail’s average response r...
Continue ReadingPrint Marketing: 8 Benefits to Leverage in Your Business
May 10, 2022
You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business. 1. Print mark...
Continue Reading7 Reasons to Use Print
May 06, 2022
You might think of Twitter, Facebook, and email when you think of marketing. But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’...
Continue ReadingTake a Hike! 6 Products to Help you in the Great Outdoors
May 03, 2022
Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far northe...
Continue Reading10 Ways Print Marketing Earns Repeat Customers
Apr 29, 2022
Loyal customers are extremely valuable. A 2% increase in customer retention has the same effect profit-wise as cutting costs by 10%, according to the book Leading on the Edge of Chaos. Below are 10 ...
Continue Reading10 Direct Mail Myths Debunked
Apr 26, 2022
Myths can sidetrack your marketing efforts and keep you spinning your wheels. Be on the lookout for these common misconceptions regarding direct mail. Direct Mail Myths Debunked 1. Direct Mail is De...
Continue ReadingBleed and Crop Marks: What Do They Mean For You?
Apr 22, 2022
If you have worked with a printing firm, you have probably heard the words “bleeds” and “crop marks” come up before. But what does that actually mean to you, the print buyer? ...
Continue ReadingDirect Mail is Not Failing. Here's Why.
Apr 18, 2022
Direct mail is king in advertising. It’s direct, in your hands, and grabs attention right away. There’s no cold calling, knocking on doors, or guessing if your direct mail made into your ...
Continue ReadingThe Benefits of Banners
Apr 05, 2022
A banner is a large piece of fabric or flag used to advertise a business by displaying a slogan, logo, symbol, or promotional offer. It is one of the oldest forms of advertising, and it is still aroun...
Continue Reading6 Products to Welcome Students Back to School
Jan 22, 2022
"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it best i...
Continue ReadingWhat Makes Gen Z Tick?
Jun 21, 2021
It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that you m...
Continue Reading6 Purr-fect Promo Products for Cat Lovers
May 24, 2021
Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets...
Continue ReadingA Quick Guide to Promotional Bags
May 10, 2021
Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...
Continue Reading6 Retro Products That Are a Blast From the Past
Nov 20, 2020
No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...
Continue ReadingGraphic Design Terms Everyone Should Know
Apr 06, 2020
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...
Continue ReadingOur Top 10 Favorite Eco-Friendly Products
Nov 16, 2019
Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...
Continue ReadingSwing, Batter! The Best MLB Promotions
Oct 19, 2019
Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way back...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Sep 06, 2019
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
Continue ReadingRelax and Unwind With These 10 Promo Products
Feb 20, 2019
Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...
Continue ReadingYour Brand Is Your Business - Market It!
Feb 06, 2019
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Oct 30, 2018
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingGraphic Design Terms Everyone Should Know
Oct 16, 2018
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...
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