5 Main Differences Between Print and Online Graphic Design

Feb 03

Graphic design is critical in making marketing effective. But, unfortunately, you can't just take one well-designed piece and transfer it to another form of advertising. It just doesn't work that way...

Coated vs. Uncoated Paper Stock: Which is Best for Your Project?

Jan 31

Paper comes in all kinds of forms. Knowing the different variations of paper and when to use each will help you choose the right type for your print projects. One major decision is choosing between ...

5 Ways to Use Personalization in Print Marketing to Get Noticed by Your Customers

Jan 24

Using print marketing is a great way to get your company’s name out there and let customers know what services you offer. But what if there was a way to increase the effectiveness of your print...

7 Special Day-Themed Direct Mail Campaign Ideas for Winter and Spring

Jan 19

Research shows customers are more likely to buy when you get creative with ‘special’ day-themed promotions. Winter and spring are full of international and national holidays, like the sev...

6 Ways to Combine Print and Email Marketing

Jan 17

What does your marketing plan look like? Does it include print marketing? What about email marketing? An approach that combines print and digital marketing, like email, is best to get optimal result...

Stand Out From the Crowd With Textured Business Cards

Jan 10

Business cards are a convenient 3.5" x 2" way to share your business with prospective clients. However, with about 10 billion business cards being printed annually, finding ways to make your busines...

3 Top Specialty Papers for Your Print Marketing

Dec 27, 2022

Metallic, matte, recycled. If you want to create direct mail marketing that stands out from the crowd, these three types of paper are the ones you want to know about. While it might sound simple, t...

5 Graphic Design Trends to Look Out for in 2023

Dec 20, 2022

2023 is just around the corner, and a new year comes with new graphic design trends. Graphic design matters because it captures the attention of your audience, aids in memory, and influences the con...

7 Print Marketing Ideas to Boost Holiday Sales

Dec 09, 2022

The holidays are a busy time of year for you and your customers, but print marketing has the power to get you noticed and boost sales. How do you accomplish this? Here are seven ways to use print mar...

How to Create Buzz Around a Launch With Promo Products

Dec 04, 2022

So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this laun...

How to Use Color to Impact Holiday Campaigns

Nov 11, 2022

When you think of the holidays, what colors come to mind? Red, green, white, or maybe even blue and gold. These festive colors can evoke emotions from consumers by drawing them to colors they might n...

5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work)

Nov 01, 2022

In its simplest form, a call to action tells the recipient to buy now. However, sometimes saying, "buy now!" won't be quite as effective as an alternative, more creative strategy. Below are some t...

6 Ways to Engage Your Audience With Interactive Print Marketing

Oct 31, 2022

Interactive print marketing allows more engagement from the receiver, upping retention. Interactive print marketing is any print that allows engagement beyond reading from the user. It can have digi...

Color Talks... Are You Listening?

Oct 28, 2022

Color, color everywhere. But what does it mean? Believe it or not, color has a lot of implied meanings, and it imparts a lot of feelings. Color meanings stem from psychological effects, biological co...

11 Print Products That Make Great Holiday Gifts

Oct 27, 2022

The holidays are coming, and you want to reward your clients (and possibly even your staff) with fun items that will benefit them and keep your name buzzing around. Utilizing giveaways helps people i...

How to Set Smart Goals for Your Next Social Media Campaign

Oct 21, 2022

SMART goals help you identify areas you'd like to improve and clarify your objectives for a successful social media campaign. They act as a guide to data collection and help your team know which tasks...

3 Tips for Choosing the Right Flyer Font

Oct 19, 2022

When putting together a flyer, sometimes the flyer font can be overlooked. But, your font plays an essential role in the overall flyer design. Depending on your choice, it holds the information bein...

Extraordinary Marketing: How Your Marketing Can Make an Impact Anywhere

Oct 12, 2022

Marketing has a powerful impact on your business. Marketing matches your business with potential customers around the world, increasing sales. Business owners know the power of marketing, which is wh...

Top 8 Print Marketing Design Hints

Oct 07, 2022

Designing marketing materials has much room for creativity, but you should also avoid common mistakes. If you aren't a graphic designer, you may be tempted to do your own thing, but there are some de...

5 Top Reasons Tracking Metrics is Vital

Sep 20, 2022

You stress over minor details. You plan. You delegate. You edit. You design. Then you execute. Your marketing deserves to be read and digested. But how do you know how effective it is? That's where t...

5 Best Ways to Combine Print and Social Media

Sep 16, 2022

Print and social media go hand in hand. Promoting your business online is great because it doesn’t cost much and helps track customers. But people still shop at stores and go to companies in t...

5 Do's and 3 Don’ts of Print Marketing

Aug 26, 2022

We all know how much the internet is used today, but some people forget that print marketing still works wonders. The Do’s of Print Marketing 1. Do update your logo. Make sure your logo is up...

How to Keep Up With Direct Mail Trends

Aug 19, 2022

As we march through 2022, many businesses are left wondering if direct mail marketing is still a trend, if it is worth it, and if their business is missing out by not implementing this form of marketi...

Word-of-Mouth Marketing: What is it, and How Does it Benefit Your Business?

Aug 16, 2022

Since the introduction of social media, word-of-mouth marketing has dramatically increased. Before the internet, someone would tell a friend or two if they had a good experience. Today, if they have ...

6 Stuffed Animals to Cuddle Your Way to Happiness

Aug 11, 2022

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the night...

Top 3 Reasons Small Businesses Should Consider Offline Marketing

Aug 02, 2022

Jingles used to incorporate business phone numbers quite frequently. But now, we direct people to our websites or a physical address. Sure, things have changed, but it’s still advertising. We s...

10 Tips to Increase Productivity as a Busy Entrepreneur

Jul 26, 2022

Productivity is a critical factor in being successful. Although it would be nice to have our goals reached by relaxing at home all day, there is a rewarding feeling of achievement knowing that effort...

7 Advertising Basics for Small Business Owners

Jul 24, 2022

With many advertising options, billboards, websites, direct mail, etc., it can prove challenging to advertise effectively. Still, there are guides to lead you down the right promotional path for small...

7 Best Tips for Social Media Calendars

Jul 13, 2022

Using both printed pieces and online outreaches is needed to be successful in business. An effective and efficient social media calendar will make all the difference when adding social media to your ...

Breaking Down the Buyer's Journey

Jul 12, 2022

The buyer’s journey lays out the process the buyer takes when buying a product or service. Understanding this journey allows you to be better prepared to meet your customer’s needs each st...

4 Print Marketing Materials to Increase Your Sales

Jul 01, 2022

Print marketing is a valuable tool to increase your sales. It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds...

5 Key Trends in Direct Mail for 2022

Jun 28, 2022

In a world of online and virtual marketing, direct mail promotions are still going strong. According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, wh...

7 Direct Mail Strategies Based on Social Media

Jun 22, 2022

Direct mail has been around for as long as businesses have been around. Still, social media is relatively new in our world. With that said, there are some things to learn from social media when produ...

How to Prevent Entrepreneurial Burnout

Jun 20, 2022

Tait Shanafelt, MD, was a senior resident at the University of Washington in 2000, and he witnessed incredible burnout among interns. He did a study to examine burnout trends among medical residents....

Brand Your Business with Consistency

Jun 14, 2022

We all want to be remembered, and those who succeed know one thing: Consistency is the key. “A report from Forrester says that 95% of customers use three or more channels to connect with a comp...

Top Offline Marketing Tips in 2022

Jun 13, 2022

The digital marketing age has become an essential component of any company’s marketing strategy. Since much of the world has moved online, search ads, blog content, email newsletters, and socia...

5 Tips for Effective Product Packaging

Jun 07, 2022

Product packaging can be just as important as your product. The packaging is what the potential consumer sees, influencing their purchasing decision. In fact, 72% of Americans say the product packagi...

7 Facts About Offline Marketing You Probably Didn't Know

Jun 03, 2022

Offline marketing consists of advertising conducted through traditional offline media, including billboards, print, and in-person events. Although conventional advertising methods like these are all a...

8 Tips for Creating an Effective Business Card

Jun 02, 2022

Business cards are a business staple. These affordable and portable cards allow you to share information with prospective clients and business owners to make a good impression and expand your custome...

10 Tweetable Quotes for Motivation

May 31, 2022

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...

7 Top Design Decisions Direct Marketing and Web Designers Share

May 23, 2022

You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisio...

7 Steps to Great Packaging for Your Business

May 20, 2022

Imagine you were looking for a product, and you saw two boxes side by side…one that was plain and one that contained exciting graphics. Which one would you try? Of course, you’d pick the...

7 Ideas for Combining Offline and Online Marketing

May 17, 2022

In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact. And it’s also about teamwork in marketing—using online ...

Why Direct Mail is Irreplaceable

May 13, 2022

Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul. Recent studies show that direct mail’s average response r...

Print Marketing: 8 Benefits to Leverage in Your Business

May 10, 2022

You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business. 1. Print mark...

7 Reasons to Use Print

May 06, 2022

You might think of Twitter, Facebook, and email when you think of marketing. But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’...

Take a Hike! 6 Products to Help you in the Great Outdoors

May 03, 2022

Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far northe...

10 Ways Print Marketing Earns Repeat Customers

Apr 29, 2022

Loyal customers are extremely valuable. A 2% increase in customer retention has the same effect profit-wise as cutting costs by 10%, according to the book Leading on the Edge of Chaos. Below are 10 ...

10 Direct Mail Myths Debunked

Apr 26, 2022

Myths can sidetrack your marketing efforts and keep you spinning your wheels. Be on the lookout for these common misconceptions regarding direct mail. Direct Mail Myths Debunked 1. Direct Mail is De...

Bleed and Crop Marks: What Do They Mean For You?

Apr 22, 2022

If you have worked with a printing firm, you have probably heard the words “bleeds” and “crop marks” come up before. But what does that actually mean to you, the print buyer? ...

Direct Mail is Not Failing. Here's Why.

Apr 18, 2022

Direct mail is king in advertising. It’s direct, in your hands, and grabs attention right away. There’s no cold calling, knocking on doors, or guessing if your direct mail made into your ...

The Benefits of Banners

Apr 05, 2022

A banner is a large piece of fabric or flag used to advertise a business by displaying a slogan, logo, symbol, or promotional offer. It is one of the oldest forms of advertising, and it is still aroun...

6 Products to Welcome Students Back to School

Jan 22, 2022

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it best i...

What Makes Gen Z Tick?

Jun 21, 2021

It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that you m...

6 Purr-fect Promo Products for Cat Lovers

May 24, 2021

Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets...

A Quick Guide to Promotional Bags

May 10, 2021

Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...

6 Retro Products That Are a Blast From the Past

Nov 20, 2020

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...

Graphic Design Terms Everyone Should Know

Apr 06, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

Our Top 10 Favorite Eco-Friendly Products

Nov 16, 2019

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...

Swing, Batter! The Best MLB Promotions

Oct 19, 2019

Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way back...

6 Things You're Missing Out on by Not Using Promotional Products

Sep 06, 2019

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

Relax and Unwind With These 10 Promo Products

Feb 20, 2019

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...

Your Brand Is Your Business - Market It!

Feb 06, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

16 Ways Color Affects Your Branding and Marketing

Oct 30, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

Graphic Design Terms Everyone Should Know

Oct 16, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...