In today's digital age, the importance of tangible, printed materials for businesses cannot be overstated. Whether it's for marketing, branding or operational needs, choosing the right print provider can significantly impact your business's success.
Two notable names in the industry, Integra Graphics Synergy and VistaPrint, offer comprehensive print solutions but cater to different niches and preferences. This article aims to provide a non-biased comparison to help you decide which company might be the best fit for your business needs.
For this piece, we'll help define some of the key differences between Integra and VistaPrint by outlining each one's unique strengths. While some factors are similar or exactly the same between the two, we know we can better help in your decision-making by highlighting where these companies differ.
A Closer Look at Integra Graphics Synergy
Since we literally are Integra, we know what you might be thinking. And yes, we're a little biased. But here's the thing: We know VistaPrint to be a fantastic company too, and we're in the business of guiding print buyers where they can best get their needs met. That means even though we're pro-Integra, we'll be the first ones to send a client away if we don't feel we can serve them well enough to make them into a repeat customer.
Said another way, we're going to do everything we can to present the pros of both Integra and VistaPrint without an agenda. The more facts you have in front of you, the better equipped you'll be to make the right call for your business.
With all that said, let's take a look at the perks we offer at Integra:
- A small, tight-knit team: At Integra, we pride ourselves on our small group of professionals who work closely with one another, ensuring personalized and cohesive service for every client. Our team will get to know your print goals like they're our own — because... well, they are.
- Experience with versatile clientele: With the ability to work with businesses of any size, Integra has garnered experience ranging from supporting startups to servicing multimillion-dollar companies. Over the course of nearly 20 years in business, we've learned the tricks of the trade when it comes to versatility. Whether you're a two-person nonprofit with a year in business or your organization spans the globe with thousands of employees, we can find the right printed materials for the job — and budget.
- Personalized buying experiences: Although online shopping is an option in our catalog, we emphasize understanding your goals, budget and timeline to offer a curated selection of solutions. This approach ensures a seamless process tailored to your specific needs so that you don't have to search through hundreds or thousands of solutions that may or may not be a close fit.
- Comprehensive categories: Integra offers a wide array of products beyond print-on-paper, including promotional items, signage, apparel, direct mail services and digital storefronts. We aim to be a one-stop-shop for all printing and branding needs. If you'll need additional printed work or other branded materials in the future, we'll already know your team and brand and work to seamlessly slide into those other categories.
- Expert design assistance: With skilled professionals who specialize in print, Integra provides valuable design work assistance. When you work with us, we’ll do everything we can to ensure your materials not only look great but are also print-ready.
Now, let's explore VistaPrint's top perks.
A Closer Look at VistaPrint
There's a lot to love about online print seller VistaPrint, especially in today's highly digital landscape. Some of their distinguished strengths include:
- A history of business card greatness: VistaPrint made its name by providing high-quality business cards, but it has since expanded its offerings to include a broad range of printed products, promotional items, signage and apparel, catering to various business needs. Still, a history of stunning business cards since 1995 is pretty darn impressive in our book.
- A focus on serving small businesses: Geared specifically toward small businesses, VistaPrint offers solutions that are accessible and relevant to the unique challenges and budgets of smaller enterprises. Because of this focus, they've been able to tailor the entire experience on their user-friendly site to small-business owners with jam-packed schedules and little time to devote to an in-depth print strategy.
- Digital integration: In partnership with Wix, VistaPrint extends its services to digital realms, offering website design and social media presence enhancements, bridging the gap between print and digital marketing. Poke around their templates if this factor is of interest to you — gorgeous modern designs ready to match your printed products for an impressive omnichannel experience.
- Self-service and online design: For those who prefer a hands-on approach, VistaPrint provides an easy-to-use online platform for designing and ordering, complete with access to design elements and royalty-free stock assets through VistaCreate. You can get through the entire ordering process without ever speaking to another human being, and let's face it — in some cases, that's pretty convenient.
So who makes the better printer? Only you can decide for your organization.
Is Your Next Best Print Partner Integra or VistaPrint?
Choosing between Integra Graphics Synergy and VistaPrint ultimately depends on your business's specific needs and preferences. That said, here's a quick breakdown of the angles you'll want to consider with your team:
- Integra: If you want a personalized, consultative approach with access to a broad range of products and services beyond just print, Integra Graphics Synergy may be the ideal partner. Our emphasis on building relationships and providing tailored solutions can be particularly beneficial for businesses both small and large looking for ongoing guidance and a customized selection.
- VistaPrint: For businesses seeking convenience and speed, especially small businesses starting out or those in need of quick, easy-to-design print materials, VistaPrint offers an efficient online platform. Their ability to integrate digital services like website and social media design can also be a significant advantage for businesses looking to establish or enhance their online presence.
Here's the most distinct difference from where we're sitting: Integra will learn about you so that you don't have to lift a finger to get the prints you need. VistaPrint will stand back and allow you to do your thing without ever needing to consult someone, allowing for quick, convenient online ordering with no reliance on customer service.
Next Steps After Deciding on Your Ideal Professional Print Supplier
Whether you value the close-knit, personalized service of Integra or the self-service, digital-forward approach of VistaPrint, we hope we've helped you and your team make the right choice for your unique set of circumstances.
The fact is, both businesses have fantastic reviews and fairly comparable services, so you'll be making your selection based on some fringe differences.
If you're wondering more about what it's like to work with Integra, feel free to read our blog post on the subject. Looking for a more direct path to working with our team on your next big print endeavor? Click below to get started.
